Pitch Entertainment Group, which trades as Splash Mobile, has been fined $11,000 for sending commercial text messages without a working unsubscribe facility. The Australian Communications and Media Authority (ACMA) also fined IMP Mobile $4400 for the same breach.

Pitch included opt-out instructions as soon as they realised they were breaking the law. However, “ignorance of the law is not an acceptable defence”, said ACMA chairman Chris Chapman. “All businesses sending commercial electronic messages must make sure that they and their staff fully understand the requirements of the Spam Act.”